CoREM Event for May 6,2008

FREE registration: Contact Brien Palmer at bpalmer@interlinkbusiness.com or 724-733-5007.

Ethnographic Research


Ethnographic Research is a mixture of anthropology and industrial engineering, applied to learning what your customers really need, independent of what they say they need. It is a great way to generate patents and blue ocean opportunities. Julie Gulick and Ned Uber will share their techniques and experiences refined through multiple projects at MEDRAD.

Speakers:

Julie Gulick is a Product Planner in Marketing Department of the Molecular Imaging Group at MEDRAD leading product definition of new injector products via voice of the customer (including ethnographic research, interviewing, and surveying customers). Over her 15+ year career in the medical device industry she has held positions as design engineer, sales and marketing manager, product manager and product planner. Julie has B.S. and M.S. degrees in Engineering from Penn State University and an MBA from the University of Pittsburgh.

Dr. Ned Uber is a MEDRAD Fellow in the Corporate Innovations Department. In this role, Ned works with others to develop and patent ideas that represent entirely new product lines for Medrad. He provides technical expertise, team facilitation, and conducts ethnographic research for projects throughout the company. Ned has 25 years of experience in product development and research. He is an inventor on 40+ issued patents, with several more under examination. Dr. Uber has B.S., M.S., and Ph.D. degrees in Electrical Engineering from Carnegie Mellon University.

Date: May 6, 2008
Time: Program - 4:00-6:00 PM
Place: Forbes Road Career and Technology Center in Monroeville (directions follow)
Sponsor: CoREM (the Council on Realizing Excellence in Management)
Cost: free
Registration: Contact Brien Palmer at bpalmer@interlinkbusiness.com or 724-733-5007.
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Directions to Forbes Road Career & Technology Center

The Center borders Boyce Campus of CCAC. Address: 607 Beatty Road, Monroeville, PA. 412-373-8100

From Downtown Pittsburgh: Go east on Interstate 376 (Parkway East) approximately 15 miles and get off the Parkway in Monroeville at exit 14B (Plum), just past exit 14A (Rt. 48). Proceed north through the intersection with the traffic light to the stop sign at Beatty Road. Van Horn?s Funeral Home will be on the far left corner. Turn right on to Beatty Road and drive to the second stop sign (Community College of Allegheny County--Boyce Campus entrance). Turn right and go approximately 100 feet. Turn left into the Forbes Road Career & Technology Center entrance (Gateway Press building is on the right).

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CoREM provides a forum for the critical study of original and effective leadership methods and principles through collaboration and lifelong learning, to benefit individuals, organizations, and our communities.